For what i'm thinking of... what i'm doing... and what's inspire me... and this is how i see the world!

Tuesday, March 12, 2013

~Quote of the week~

Architecture-really?!!

"....People may not have the professional capacity to comment on production of architecture, but they are in the right place to comment on reception of architecture......"

taken from my ex-colleague's FB Wall
Xeem Nor


~ ~ ~

If architect and designer don't read more on critical analysis of architecture, DOES that mean they do not care about the reception of their work so long as the production happens?....

Mind you, what you read in magazine are mostly the architect intention and not the critical review.....


I think, we still need both....


~Quote of the week~

Wednesday, October 24, 2012

Tun's comment on recent putrajaya architecture

Taken from Tun Mahathir's recent post on Chedet.cc dated 22nd Oct 2012..... I add-up some photo for a better understanding of what Tun's posting on...

~ ~ ~ ~

PUTRAJAYA

1. I believe people must have noticed a certain architecture associated with Putrajaya. The brown colour of the buildings set it apart from other major development in the country. The design of the buildings also differ from those usually found in this country. 
 
Palace of justice- The five-domed Court
2. Then there are the mosques which reflect Islamic features while not being reproductions of those in other Muslim Countries. The five-domed Court building is perhaps the most impressive (some people think it is a mosque). Each Ministry building has its own design with each having some distinct shape so that they are different from the others.
 

3. The mosques too are unique with one being more traditional and the other ultra modern. Yet they blend with the architecture of Putrajaya.

Senibina macam ini ke yang Tun maksudkan???....
4
. Unfortunately a new building has been added which is made up of glass, with no architectural features. It is not very imaginative as it looks like match boxes stacked on each other. It would be fantastic for New York but it is not Putrajaya. It is not very Malaysian or Islamic. It is in fact entirely out of place.

5. Of course this is only my opinion. Others will think otherwise.

6. I was in London recently. There you may do anything you like inside the house but the facade must remain as it was when it was built. You immediately know you are in London when you are in London.
7. It is the same with Paris. The roofs of the buildings in Paris are unique to Paris. And you immediately feel you are in Paris and nowhere else when you are in Paris.

8. I would like to think that a century from now people would know they are in Putrajaya because of the uniqueness of the city architecturally.

9. Every country has its own architectural feature. Spires and steeply sloping roofs are common in East Asia but each country has its own particular shape. Thailand, China, Korea and Japan all have the gracefully steep sloping roofs which terminate with upturned corners and edges. But still they manage to be unique for their countries through the variations in details.

10. For that matter every state in Malaysia has its own unique architecture. We never had high rise buildings. For a time we did not know what to do to make these skyscrapers look Malaysian. But now we have brought back the Malaysian roofs to top our high rise buildings.

11. They are actually utilitarian. We had flat roofs before. But somehow rain water manage not only to form puddles which refuse to evaporate, but often they find some cracks in the cemented roof to leak into the room below.

12. But with the roofs there are no more puddles and the water does not leak into the room below anymore. I am sure somebody will tell me that the leaks are still there.

13. The high rise flats in Putrajaya also have roofs. But the buildings are not enclosed entirely in glass like in America. They are different from the main boulevard with its ministerial building but they do not stick out like a sore thumb like that pile of glass boxes sticks out.

14. Please Putrajaya Holdings, please keep the uniqueness of Putrajaya’s archictecture.


~ ~ ~ ~ ~


Inilah yang aku patut tahu dari awal kenapa Putrajaya menjadi sebegitu rupa..... Apa yang sebenarnya cuba diusahakan oleh Master Planner Putrajaya yang sebenar..... Tun mahukan Putrajaya punya identiti yang tersendiri... Bukan menjadi tempat lambakan bentuk-bentuk senibina yang tak punya arah tuju.....

So, Aku tak mahu komen apa yang Tun katakan tentang senibina Putrajaya... (itu pandangan Tun). Kalaulah aku diberi peluang untuk paham dengan mendalam apa yang ada dalam otak Tun.... Pasti aku akan lebih menghargai Putrajaya yang diciptanya...




Monday, October 1, 2012

Apa Beza Theme-line, Tagline, Ad Tagline & Slogan

photo by Jurvetson

Sedang aku brainstorm Projek Pameran SDSI 2012, muncul masalah apa itu Tema, Tagline dan sebagainya... Akhirnya aku sendiri terpaksa membuat research tentang perkara-perkara tersebut...

Posting aku kali ini adalah lebih kepada reminder untuk diri sendiri (dan siapa yang berminat....) tentang apa itu Tema (Brand Theme line) & Tagline (Tagline, Ad Tagline dan Slogan).... Topik yang sedikit sebanyak ada kaitan dengan design proses, tapi lebih kepada dalam Marketing Communication....

1) BRAND THEME-LINE

"A brand theme-line is locked into the corporate logo and is designed as part of the mark. Its usage, placement, color, font choice, and size are all spelled out in the corporate identity standards manual and the logo should never appear without it.

A brand theme-line is forever. It needs to be refreshed to take advantage of sea changes in the market space but it is a strategic element to the brand’s success and promise."

2) AD TAGLINE

"An advertising tag line is a tactical element that is designed to dimensionalize the brand’s benefit in a specific advertising campaign. It changes regularly (although more often than it should) to reflect the newness of a campaign. Most often, the advertising tag line is a benefit statement. 

The Brand theme-line is a permanent equity."


3) TAGLINE

"A tagline is a brief phrase that will help the corporation be well known in its industry for years to come. The main purpose of taglines is to help the organization market its products or services to a certain demographic. It also briefly states what the organization’s goals are for the product."


4) SLOGAN

"Slogans are only used in certain advertising and marketing campaigns that an organization decides to take part in. The slogan changes all the time so that the slogan can be current and resonate well with consumers. Some slogans might make the consumer feel safe and include phrases such as; we put our customers first or customer satisfaction guaranteed.

Both slogans and taglines are approximately a sentence long but both need to be well thought out and concise. If you are marketing a product then it is essential to understand your business identity and make it evolve over time."


short article of ;
TAGLINE & SLOGAN was taken from The Business Identity Factory
BRAND THEME-LINE & AD TAGLINE was taken from Stealing Share

So.. let's get the work done!







Wednesday, August 8, 2012

Another amazing Eid TVC by PETRONAS

New approach by PETRONAS for their Eid-ul-fitr Annual Ads...  PETRONAS was among the 'big company' to use short-film-oriented-ads as their television commercial trademark for every Malaysian Festive season.... But this time, they had put a new benchmark---->its a Short Film


Erman, a PETRONAS engineer stationed in Central Asia, struggles to adjust to life away from home, when his path crosses that of a local boy, Jeyhun.

While Erman and Jeyhun start out as strangers, every step brings them closer to realising their true potential, to reimagining their energy and making a difference to those around them. Its a story of one man's journey of self-discovery and exploration towards the meaning of life

 Taken from PETRONAS Official Youtube Channel

STRANGER; directed by Quek Shio Chuan of Reservoir Production, starring Redza Minhat as Erman..... Uzbek's Shavkatov Sarvar as Jeyhun and Nishanov Bohodir as the Teacher. ‘Reimagining Energy’ had been PETRONAS tagline.... and its show in this short film.



Thursday, July 26, 2012

Isu Logo Kemerdekaan ke-55 - Reaksi Rakyat Prihatin

Hehehehe... mampus.... kali ini betul-betul mampus.....
Nak salahkan pada siapa lagi?... Designer yang mereka logo?.. Pegawai yang meluluskannya?... Mesyuarat Induk yang telah meluluskannya?... Pegawai yang mem'publish'kan Logo ini siap dengan keterangan lengkap di internet?... Ntah mereka sedar atau tidak apa yang dah jadi.... Apa pun mereka patut mula sedar 'ripple effect' dari tindakan mereka.... bermula dari menjadi bahan lawak sehingga menjadi bahan mainan politik....

Pada komuniti yang peka, yang berharap ada ruang perubahan dalam mindset rakyat malaysia terutama mereka graduan lepasan grafik yang tidurnya tungang-langgang di studio, berbelanja duit kocek untuk membeli majalah dan buku-buku grafik yang tentunya mahal belaka, berdepan dengan lecturer-lecturer bengis yang sedia mengoyakkan kerja-kerja 'Hampas' yang disiapkan berminggu-minggu, dan sehinggalah mereka bekerja dan masih  lagi mengamalkan kehidupan tunggang-langgang yang sama- pasti mereka rasa terhina dengan kemunculan Logo seperti ini lebih-lebih lagi untuk acara yang boleh membangkitkan rasa patriotisme mereka. Termasuklah aku (tapi aku bidang lain.... basicnya masih sama)

 dulu ini antara grafik yg menjolok mata hati aku..... ingatkan dah terkubur dah...

Logo yang sepatutnya hanya level utk idea development, (bagi aku lah...) digunakan sebagai Logo Rasmi acara- Siapa tak marah.....


Munculnya Facebook Fanpage KAMI BANTAH LOGO KEMERDEKAAN MALAYSIA ke 55, antara bukti yang logo kemerdekaan ini mendapat perhatian dari orang ramai... Perhatian yang banyak menjurus pada negatif. Maaflah, aku juga turut serta untuk "like" Fanpage tersebut sebagai orang ke 450++ (kalau tak silap....), tapi hari ini dah bertambah menjadi 3,350++. Sudah ada yang mula mempolitikan isu logo ini disana.... Memalukan. Maybe niat asal moderator cuma untuk mendapatkan pandangan rakan-rakan grafik designer yang lain, tapi bila dah melarat pada mereka yang benci gomen dan kerajaan- apa boleh buat. BlogSerius pun dah jadikan Logo ini sebagai header... jadi renung-renungkan.

Pada rakan-rakan pereka dalam kerajaan (terutama geng-geng acara yang 24jam sepanjang tahun bertungkus-lumus untuk keraian negara seluruh Malaysia- aku masih salute sama korang), harap jangan ambil mudah semua hal.... sindrom takpe-takpe yang kita selalu amalkan tu, cukuplah sekadar untuk edaran dalaman.... bila dah 'ter'keluar, buruk padahnya... Dulu masa belajar di Universiti, lecturer selalu kata, "Design ko mcm standart gomen.... nak Play Safe aje". 

Bila dah masuk gomen, cubalah ubah persepsi orang awam terhadap gomen.... Memang tak mampu dengan mindset mereka yang dah tepu. Tapi pada yang dah tersedar awal, berusahalah...

"Kerna Nila Setitik, Rosak Susu Sebelanga....."
 dah la rosak sebelanga... masih dihidang pada org kampung, Orang kampung mengamuk, Balai Raya dibakar, bomba buat tak tahu.....

Wassalam



Note: Komen aku menjurus pada isu Logo Kemerdekaan ke-55 sahaja, tak melibatkan takbir-urus mana-mana bahagian dalam kerajaan. Ini cuma komen prihatin tentang hasil kerja dari kerajaan untuk rakyatnya. Peace!!

Wednesday, July 25, 2012

Logo Kemerdekaan ke-55 ~~ Dejavu...

Tahun 2009 yang lepas, tat kala aku masih setahun jagung sebagai pereka dalam gomen ni.... aku telah hantar ke Kuching Sarawak untuk kerja-kerja dekor untuk event Sambutan Hari Malaysia yang pertama di Padang Merdeka, Kuching- event yang telah menjadikan 16 September setiap tahun sebagai cuti umum. Kerja-kerja dekor ini melibatkan hiasan di persekitaran padang untuk menampakkan kemeriahan sambutan merdeka.....

Keadaan persiapan di padang seperti biasa sehinggalah tiba-tiba munculnya sesuatu yang men'jolok' mata aku. Pihak aku tak tahu menahu tentang grafik ini. Sama ada aku sorang sahaja yang tak boleh terima, atau memang orang yang approve kan design ini 'tak ada taste'.... Terkejut aku kalau grafik ini terus akan berada di atas pentas utama, di hadapan PM, dihadapan orang ramai tanpa ada yang sedar....

Maaf pada pereka yang bertungku-lumus menyiapkan design ini di Semenanjung, kemudian mencetaknya dan membiarkan mereka di Sarawak ini memasang dan melihatnya- kerja anda 'Hampas'..... Jauh dari standard budak lepasan Sijil. Yang aku pikirkan, mungkin ada orang yang akan menunding jari pada pihak kami jika ke'unik'an grafik itu dipersoalkan- orang akan kata- "kami kan yang memantau dekorasi acara di padang.....??!"

~ ~ ~ ~

 Alhamdulillah... ada yang sedar....

Walaupun lebih kurang sama sahaja dengan yang asal..... tapi inisiatif untuk Play Safe itu dah menyelamatkan keadaan.... Pada hari Full-Dress Rehearsal, keseluruhan grafik itu telah ditukar pada yang baru.  Daripada 'asal ada' kepada 'asal ada yg cantik sikit'- sudah cukup memadai..... Jadi acara itu berlansung tanpa ada tunding-menunding....

...AMAN...


~ ~ ~ ~ ~


Tiba-tiba 3 tahun kemudian...  
Toiinkk!!


  ait....(gosok mata). Muncul lagi?.... ingatkan dah mampus.....
Tapi kali ni betul-betul mampus...



Sekian Dejavu aku....

Tuesday, July 24, 2012

Teaser trailer - Man of Steel 2013


Jor-El version

Young Superman... searching identity... a journey.... and then Sonic-Booming into space!!

There's 2 voice-over version - Jor-El by Russell Crowe and Jonathan Kent by Kevin Costner... Jor-El telling on his destiny as Man of Steel.... 'Pa' Kent on the choice he had to make.... both giving different tone on how Clark Kent will grow in as the Superman....

~ ~ ~ ~ ~

And the Jonathon Kent version....

Superb!




teaser taken from : movieclipsTRAILERS
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