For what i'm thinking of... what i'm doing... and what's inspire me... and this is how i see the world!

Wednesday, October 24, 2012

Tun's comment on recent putrajaya architecture

Taken from Tun Mahathir's recent post on dated 22nd Oct 2012..... I add-up some photo for a better understanding of what Tun's posting on...

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1. I believe people must have noticed a certain architecture associated with Putrajaya. The brown colour of the buildings set it apart from other major development in the country. The design of the buildings also differ from those usually found in this country. 
Palace of justice- The five-domed Court
2. Then there are the mosques which reflect Islamic features while not being reproductions of those in other Muslim Countries. The five-domed Court building is perhaps the most impressive (some people think it is a mosque). Each Ministry building has its own design with each having some distinct shape so that they are different from the others.

3. The mosques too are unique with one being more traditional and the other ultra modern. Yet they blend with the architecture of Putrajaya.

Senibina macam ini ke yang Tun maksudkan???....
. Unfortunately a new building has been added which is made up of glass, with no architectural features. It is not very imaginative as it looks like match boxes stacked on each other. It would be fantastic for New York but it is not Putrajaya. It is not very Malaysian or Islamic. It is in fact entirely out of place.

5. Of course this is only my opinion. Others will think otherwise.

6. I was in London recently. There you may do anything you like inside the house but the facade must remain as it was when it was built. You immediately know you are in London when you are in London.
7. It is the same with Paris. The roofs of the buildings in Paris are unique to Paris. And you immediately feel you are in Paris and nowhere else when you are in Paris.

8. I would like to think that a century from now people would know they are in Putrajaya because of the uniqueness of the city architecturally.

9. Every country has its own architectural feature. Spires and steeply sloping roofs are common in East Asia but each country has its own particular shape. Thailand, China, Korea and Japan all have the gracefully steep sloping roofs which terminate with upturned corners and edges. But still they manage to be unique for their countries through the variations in details.

10. For that matter every state in Malaysia has its own unique architecture. We never had high rise buildings. For a time we did not know what to do to make these skyscrapers look Malaysian. But now we have brought back the Malaysian roofs to top our high rise buildings.

11. They are actually utilitarian. We had flat roofs before. But somehow rain water manage not only to form puddles which refuse to evaporate, but often they find some cracks in the cemented roof to leak into the room below.

12. But with the roofs there are no more puddles and the water does not leak into the room below anymore. I am sure somebody will tell me that the leaks are still there.

13. The high rise flats in Putrajaya also have roofs. But the buildings are not enclosed entirely in glass like in America. They are different from the main boulevard with its ministerial building but they do not stick out like a sore thumb like that pile of glass boxes sticks out.

14. Please Putrajaya Holdings, please keep the uniqueness of Putrajaya’s archictecture.

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Inilah yang aku patut tahu dari awal kenapa Putrajaya menjadi sebegitu rupa..... Apa yang sebenarnya cuba diusahakan oleh Master Planner Putrajaya yang sebenar..... Tun mahukan Putrajaya punya identiti yang tersendiri... Bukan menjadi tempat lambakan bentuk-bentuk senibina yang tak punya arah tuju.....

So, Aku tak mahu komen apa yang Tun katakan tentang senibina Putrajaya... (itu pandangan Tun). Kalaulah aku diberi peluang untuk paham dengan mendalam apa yang ada dalam otak Tun.... Pasti aku akan lebih menghargai Putrajaya yang diciptanya...

Monday, October 1, 2012

Apa Beza Theme-line, Tagline, Ad Tagline & Slogan

photo by Jurvetson

Sedang aku brainstorm Projek Pameran SDSI 2012, muncul masalah apa itu Tema, Tagline dan sebagainya... Akhirnya aku sendiri terpaksa membuat research tentang perkara-perkara tersebut...

Posting aku kali ini adalah lebih kepada reminder untuk diri sendiri (dan siapa yang berminat....) tentang apa itu Tema (Brand Theme line) & Tagline (Tagline, Ad Tagline dan Slogan).... Topik yang sedikit sebanyak ada kaitan dengan design proses, tapi lebih kepada dalam Marketing Communication....


"A brand theme-line is locked into the corporate logo and is designed as part of the mark. Its usage, placement, color, font choice, and size are all spelled out in the corporate identity standards manual and the logo should never appear without it.

A brand theme-line is forever. It needs to be refreshed to take advantage of sea changes in the market space but it is a strategic element to the brand’s success and promise."


"An advertising tag line is a tactical element that is designed to dimensionalize the brand’s benefit in a specific advertising campaign. It changes regularly (although more often than it should) to reflect the newness of a campaign. Most often, the advertising tag line is a benefit statement. 

The Brand theme-line is a permanent equity."


"A tagline is a brief phrase that will help the corporation be well known in its industry for years to come. The main purpose of taglines is to help the organization market its products or services to a certain demographic. It also briefly states what the organization’s goals are for the product."


"Slogans are only used in certain advertising and marketing campaigns that an organization decides to take part in. The slogan changes all the time so that the slogan can be current and resonate well with consumers. Some slogans might make the consumer feel safe and include phrases such as; we put our customers first or customer satisfaction guaranteed.

Both slogans and taglines are approximately a sentence long but both need to be well thought out and concise. If you are marketing a product then it is essential to understand your business identity and make it evolve over time."

short article of ;
TAGLINE & SLOGAN was taken from The Business Identity Factory
BRAND THEME-LINE & AD TAGLINE was taken from Stealing Share

So.. let's get the work done!

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